What Can Custom Magnets Do For You?

Published: 04th January 2011
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The first thing that comes to mind when thinking of advertising strategies may not be custom magnets, but the simple utility and capacity for different designs makes the an invaluable tool for any company or individual looking to get their name out on the open market. Magnets are extremely inexpensive, lightweight, and can carry nearly any design of slogan or image. Promotional options, such as conventions or larger meetings and summits, depend upon your company being able to easily pass out icons or stick in customers' memories, making custom magnets ideal for giveaways and marketing opportunities, or for internal company affairs and gatherings as gifts for employees.

Many people may think that custom magnets are nothing more than the variety used to pin up papers on refrigerators, but there are several different designs used for different purposes. The magnetic business card is one of the newest business tools used by innovative companies looking to extend their client base; magnetic cards contain all the space and printing use as a normal paper card but can easily be attached to the side of a desk, file cabinet, bins, and so forth. What's more, the surface of magnetized plastic or rubber is similar in texture to that of dry erase boards, so that any necessary changes or scribbles can be added with a marker at the last second.

Graphic design companies can manufacture massive numbers of wholesale orders with extreme alacrity and low cost. This is because the material of custom magnets is inexpensive -- as little as four or five per dollar -- and the printing process does not require the same amount of image processing in comparison to fabric or similar light substances. As such, the turnaround time is usually less than a week, perhaps even overnight for specific orders. Custom design companies usually can take images directly from a website, so that there is no smudging or smearing as a logo is scanned in. Most websites are set up to process and apply a picture automatically, meaning there is no need for complex file transfers or waiting to get a picture through the mail.

In many cases, a magnet will be small enough to fit in your palm and put nearly anywhere, but rare orders can deliver much larger and much more exotic products. Rare earth magnets are uncommon both for the high price and the power of their attachment, but can be used for a company needing longer lasting products, or products that will incur high environmental, procedural, or accidental damage. Rare earth custom magnets take longer and cost anywhere from ten to twenty times as much as their charged rubber contemporaries, but deliver endurance that makes them nearly indestructible.

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